Recently attended the NHRD Session on the Art of Story Telling. Interesting to know that some of the greatest leaders have used this art form with great success. Consider Steve Jobs instead who is regarded as the finest corporate story teller ever when he introduced the iPhone to the world
“Today we are introducing three revolutionary products. The first, a widescreen iPod with touch controls. The second, is a revolutionary mobile phone. And the third is a breakthrough Internet communications device.” As the audience applauded, Jobs repeated the three ‘products’ several times. Finally he said, “Are you getting it? These are not three separate devices, they are one device and we are calling it iPhone!”
Is it time for us to move away from the boring PPTs and spread sheets to the more simple, elegant yet powerful means of getting (or selling) an Idea?
Let me know your stories!
Read the entire Forbes article on Steve Jobs Story Telling magic here
